Windows to the soul

Annual Reports – for the Not-for-profit

Annual report projects start like every other design process – with a story. What is the story it should tell this year?

While your report will contain financial must-haves, consider this story along the way. Is it a story of change or success or learning experiences? How can this story impact or predict or make shareholders and employees think about the year to come?

And remember your annual report also is a branding piece that helps ‘your people’ better understand the company they are a part of.